Developed the Riyad Bank Product Hunt application using Unity3D and augmented reality technologies, creating an interactive city-scale AR experience designed to engage users through gamified product discovery and location-based interactions. The application transformed real-world cityscapes into an interactive digital environment where users could explore different locations, discover virtual activation points, and interact with AR-driven promotional experiences connected to Riyad Bank products and campaigns.

The project focused on blending augmented reality with interactive engagement mechanics, allowing users to navigate through mapped city environments and tap on AR points of interest to retrieve product information, activate experiences, trigger animations, and interact with dynamic visual content. The system utilized marker-based activations and spatial interactions to create immersive engagement scenarios that connected digital experiences with physical locations in real time.

A significant part of the development involved implementing AR interaction systems, animation workflows, marker recognition logic, and responsive UI systems optimized for mobile devices. The application handled interactive object spawning, animated transitions, real-time content activation, and location-based user interactions while maintaining smooth performance and stability within outdoor AR environments.

The experience was designed to make financial product discovery more engaging by combining gamification, augmented reality storytelling, and interactive exploration mechanics. Through animated visual feedback, AR-based activations, and immersive city-scale interactions, the application provided users with a more modern and memorable approach to engaging with banking-related campaigns and promotional content.

This project demonstrated the use of Unity3D and AR technologies beyond traditional entertainment applications by creating an interactive marketing and customer engagement platform that combined real-world environments, spatial computing, animation systems, marker-based interactions, and gamified exploration into a scalable augmented reality experience.